rio mare fillets
The taste of innovation
Tuna fillets have a high quality perception and are favoured by a health-conscious, discerning consumer who is often open to experimenting with new tastes.
To meet the need for gratification and experimentation, we created a premium visual identity for the range of Rio Mare flavored tuna fillets which positions the brand as both innovative and attentive to the needs of its customers.
The use of a glass jar in the tuna market segment is synonymous with superior quality. Our refined and elegant visual identity effectively compliments this perception while maximizing food appeal and facilitating the navigation of the range on shelf.
