ulker o'lalà
Smart indulgence
O’lalà is a Turkish brand owned by Ülker, a multinational company. O’lalà operates in the mono-portion segment of the cake market which is dominated by big players and driven by innovation.
Their goal was to increase its market share, increase shelf impact and stimulate impulse purchasing. How? By completing a restyling of its visual expression capable of communicating its unique promise and brand personality.
Research showed that the brand’s main competitors focus their communications on the convenience aspect of their ready-made sweet snacks. Conversely, O’lalà has a more emotional positioning and an indulgent, sophisticated personality that recalls the quality of fresh pastries.
We developed a creative strategy centred on the concept of “Patisserie Pret a Porter”. This strategy translated into a finely tuned visual storytelling that takes its cues from the worlds of fashion and sophisticated pastry products to communicate the enjoyment of a momentary indulgence in a smart way, appealing to contemporary lifestyles.
The new packaging design system and brand mark gives the range a more premium and modern look which supports the brand’s innovative DNA, allows for recipe differentiation while maintaining visual consistency. Our work on the product visuals rendered them even more appetizing and indulgent, anticipates the consumer experience, stimulates desire and impulse purchasing.
The relaunched range has enjoyed renewed popularity and an increase in trial purchases which has led to an expansion of the brand’s market share. Sweet eh?
