kozel restyling
A long lasting partnership
The successful collaboration between Smith Lumen and Kozel over the years has contributed to the growth of Kozel and transformed it from a local to an international brand.
We achieved this by enhancing the visual identity, leveraging of the Czech origins and the quality of the beer as a point of strength and differentiation.
Our recent restyling of Kozel has consolidated the company’s far-reaching success with a visual expression of the brand which is coordinated across both the domestic and international markets for the first time.
The reworked design system allows for easy navigation of the variants on shelf and a look and feel that interprets the ironic and empathic positioning, without diminishing the brand’s values or heritage derived from authenticity and the Czech brewing tradition.
Kozel has now arrived in Italy and we are proud to have contributed to bringing Olda, the goat mascot of the brand, to our country.
