podravka jams
Design with heart
Podravka is the number one food brand in Croatia and has a long history of quality and tradition. The first Podravka product launched on the market back in 1947 was a jam, and for this reason, we enthusiastically welcomed the possibility of redesigning their range of jams.
We based our design concept on emotions. The emotions embedded in a brand which is part of the local culture. The emotions represented by the hero product, the plum jam, which is also a benchmark for competitors since it is perceived as being authentic and homemade.
Therefore, the restyling focused on preserving and emphasizing this emotional connection with consumers. We aimed to achieve a premium and natural look and feel as exemplified by the choice of paper, the delicate illustrations and the inclusion of a quality seal, that made the visual expression more distinctive and appealing.
The choice of a proprietary jar contributed to the success of the restyling. The jar has an original shape with simple, soft and essentials lines which adds personality to the range.
The special jar features embossed hearts that recall the sweetest moments in life, the Podravka logo and its history, and of course, the brand’s way of making things: always with love
