ferrarelle logo & r-pet
The future is greener
We are always excited about contributing towards building a better future. For this reason we welcomed Ferrarelle’s request to study the on-pack communication of its R-PET project with enthusiasm.
Environmental sustainability is a priority for Ferrarelle and is in line with its commitment to safeguarding our planet. In fact, Ferrarelle is the only brand with a proprietary plant dedicated to plastic recycling. Each PET bottle can be transformed into R-PET to produce bottles made with either 100% or 50% recycled plastic as part of a continuous cycle.
The communication of this important information merited space and visibility on-pack without compromising the iconic impact of one of Italy’s most popular water brands.
To coincide with the pack redesign we also restyled the classic Ferrarelle word mark. The new logotype is leaner, more contemporary and compact while maintaining high recognition values. What better way to accompany the brand on its path towards a greener future.
