mukki donna | sport
Understand desires
Mukki is a high-quality Italian dairy which uses only certified milk produced in Tuscany.
Their brand stretch is quite wide, but the company wanted to launch a completely innovative and differentiating product on the market. However, a new product on the market must reflect consumers needs in order to be successful.
For this reason, we carried out an analysis of global trends to intercept consumer needs and expectations and therefore launch a very relevant product with an appealing storytelling.
This research and analysis led to the Italian launch of Donna, the very first milk designed specifically to meet women’s needs. This product embraces the trends of hyper-targeting and holistic wellbeing and, with its special characteristics and packaging design, speaks directly to the target.
The success of Donna also led to the launch of another highly targeted innovation: Mukki Training, a milk specifically dedicated to sports people. Both the naming and pack design communicate performance, but with an engaging twist which is ties in with a concept of well-being as an active and healthy lifestyle.
