somatoline skincare for visage
Beautify me
Somatoline is an iconic product and is the market leader of the anti-cellulite category. As a result of its credibility Somatoline entered the facial care market branded as Somatoline Viso, with a particular focus on the anti-aging segment.
In this case the brand’s heritage was not enough to guarantee success as the two market segments have different targets and dynamics and a new approach was required. It was necessary to operate strategically by using visual identity and packaging which are the first brand touchpoint for most consumers.
We accepted the challenge to transform Somatoline Viso from a Somatoline Body spin-off to a sub-brand with its own identity, capable of capitalizing on the awareness and recognized scientific expertise of the mother brand. We employed a premium visual language which is necessary to be authoritative and appealing in a segmented and specialized market such as high-end facial products.
The result is a complete range that perfectly balances elegance and science and positions Somatoline Viso as the provider of gratifying and effective beauty care products.
